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PROJECT GOALS

The mission is to make creativity accessible to all by filling the gap with DIY Rug Kits that are incredibly easy to pick up.

 

Inspired by Keith Haring's iconic style, we aim to bring colorful and easily understandable illustrations to rug-making, ensuring that everyone can unleash their creativity effortlessly.

 

The essence of this kit is playful, young, bold and colourful. We want people to associate ‘fun’ and ‘creativity’ when they think of it.

DELIVERABLES 

01.

BRAND STRATEGY

  1. Essence

  2. Messaging

  3. Positioning

  4. Experience

VISUAL IDENTITY

  1. Logo Design

  2. Color Palette

  3. Typography

COLLATERAL DESIGN

  1. Instructional Zine

  2. Packaging

  3. Poster

ILLUSTRATIONS

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VISUAL IDENTITY

The logo adopts the bold black outlines characteristic of the rug kit designs. This intentional continuity between the product and brand identity reinforces a cohesive and immersive customer experience.

It's strategically positioned as a blank canvas, ready to be transformed by the customer.

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The combination of these three colors creates a lively and energetic palette. By using blue, yellow and pink we aimed to break free from traditional gender norms and appeal to a diverse audience.

Pink, associated with warmth and playfulness, is paired with the calming and versatile blue, while yellow adds vibrancy and energy. 

MEET OUR RANGEEN DOST

Taking from the works of Kieth Haring, Craig McCracken and Genndy Tartakovsky. The illustrations are shape driven, simple yet stylized with flat use of color and black outlines. The theme is “Rungeen Dost” (colorful friends) which are 8 different animals, all found in Pakistan.

Each animal has a descriptive playful name such as Jangli Billi, Behrupia Bandar, sarakta samp, etc. These illustrations will be the base of the rugs and people will have a choice of 3 different color options following the same color way.

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PACKAGING DESIGN

The box showcases all the illustration options possible, so you don't have to print multiple designs for different animals, saving printing costs. It also provides customers with the next best offer by showcasing more possible designs they can work on next.

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RESOURCEFUL AND CUTE!

Inside our Instructional Zine, you'll find all the details on how to craft your very own rug! But here's the fun twist: once you're done with the zine, flip it over because the backside is actually a cool poster!

 

We don't want our instructions to end up in the trash, so we turned them into something you'll want to keep around. 

This project received a Thesis Distinction in 2022 from Indus Valley School of Art and Architecture.

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